Channel 4

Brand creation

Identity, Motion, Music

Channel 4 was proud of being the first terrestrial channel to launch a +1 service, and the design challenge was to create a look which was different and striking, and yet similar to the main channel. We did this by removing sections of the 4 logo to reveal a number 1.

We found that we could get away with not spelling out the 4, as we were subverting an iconic, well-known logo.

In this sequence we had fun with the plus sign, turning it into a type changing machine.