SeeSaw is a TV on demand service. We created an identity which is about movement. The logo is made of two play symbols. They face forwards and backwards, suggesting good TV from today and yesterday.
We developed well over twenty ideas for idents, and here are a few that made the grade. Using only the shapes and colours of the logo, we established the mood of the brand with these short, witty, surprising narratives.
We gave each ident a different mood, suggesting the range of content on offer.
The play symbols become two swimming fish for this ident.
This ident suggests a ‘Star Wars’ chase in space. All the idents show that SeeSaw is a fun and accessible place.
We created a style guide to show people how to use the SeeSaw brand elements.
More pages from the style guide.
